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Would you like to go to the theater and later eat in a restaurant with three Michelin stars while listening to a concert in the background? Your wish is my command. Welcome to the future!
The reconversion of shopping centers is advancing in line with the demands of users, who are calling for a groundbreaking concept that allows their concerns to be satisfied here and now.
For this reason, emporiums are beginning to focus on what makes them unique: the close relationship between the customer and the brands. A union that will become ultra-sensory, as users of the shopping centers of the future will be able to use their five senses to enjoy a personalized shopping process. From smelling the sea where the fish they are going to eat comes from to seeing the production chain of the product they are going to buy.
But man will not live by retail alone. Users are increasingly demanding more experience, but doing less. We want to have a wide range of possibilities in front of us without having to move from our homes, and the truth is that we will achieve this. In the not too distant future, we will be able to eat at a good restaurant, go to a concert and experience the latest technology in the same space.
To achieve these objectives, the shopping centers of the future will merge three key concepts: Sustainability, Innovation and Technology.
In the next shopping centers, the user will enjoy a complete shopping process, where in addition to experiencing multiple sensations, he/she will be able to interconnect with the brands and, perhaps, buy something physical.
All this will be possible thanks to the latest technological advances and a commitment to innovation. Thus, one of the most outstanding elements will be facial recognition, which will allow offering customers personalized processes based on data from previous purchases. In addition, intelligent mirrors will be implemented that will provide data to determine whether the model chosen is the ideal one, acting as stylists or shopping advisors.
You already have what you want but you hate waiting in line to pay? In the future it won't be a problem! When you walk out the door of the store the product will be charged automatically avoiding long waits.
This whole experience will be enlivened by microclimates, appropriate to the type of leisure present in each space. Of course, none of this will be an aggression to the environment, as the materials and systems used will meet the highest quality standards in favor of the ecosystem.
